One of the things that I love about my former “marketing” stint was that I really had the opportunity to understand the way business see the public and use marketing for their own needs. This does not happen organically, but through a series of calculated moves, designed to appeal to the targeted end users, and reached a desired outcome that benefits the business.
It really helps to understand adoption as an industry when you apply the lenses of a marketer.
To begin, let’s just remove the idea that adoption is here for some altruistic reason like “proving homes to children that need them” in some vein of social services or community outreach or as part of the metal health field or anything like that.
We need to look at adoption like it is; a business that has supply and demand and profits and losses.
Download this Adoption White Paper here: