Re-Marketing Adoption

marketing the business of adoption in the USA

One of the things that I love about my former “marketing” stint was that I really had the opportunity to understand the way business see the public and use marketing for their own needs. This does not happen organically, but through a series of calculated moves, designed to appeal to the targeted end users, and reached a desired outcome that benefits the business.

It really helps to understand adoption as an industry when you apply the lenses of a marketer.

To begin, let’s just remove the idea that adoption is here for some altruistic reason like “proving homes to children that need them” in some vein of social services or community outreach or as part of the metal health field or anything like that.

We need to look at adoption like it is; a business that has supply and demand and profits and losses. 

Read the White Paper “Re-marketing the Business of Adoption in the United States” online now.

Download this Adoption White Paper here:

The Re-Marketing of the Business of Adoption 


Share on Facebook

About the Author

Claudia Corrigan DArcy
Claudia Corrigan D’Arcy has been online and involved in the adoption community since early in 2001. Blogging since 2005, her website Musings of the Lame has become a much needed road map for many mothers who relinquished, adoptees who long to be heard, and adoptive parents who seek understanding. She is also an activist and avid supporter of Adoptee Rights and fights for nationwide birth certificate access for all adoptees with the Adoptee Rights Coalition. Besides here on Musings of the Lame, her writings on adoption issue have been published in The New York Times, BlogHer, Divine Caroline, Adoption Today Magazine, Adoption Constellation Magazine,, Lost Mothers, Grown in my Heart, Adoption Voice Magazine, and many others. She has been interviewed by Dan Rather, Montel Williams and appeared on Huffington Post regarding adoption as well as presented at various adoption conferences, other radio and print interviews over the years. She resides in New York’s Hudson Valley with her husband, Rye, children, and various pets.

Comments are closed.

Want to Change the World?

Sign Up for the Adoption Army! "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead