Sara Lee and the Evil Poundcake

Did you ever have a craving for 15 years? It’s an awful thing.

It’s kind of odd because in allot of ways, I don’t have allot of people from my past in my life. Like when people complain about their families, I really can’t relate anymore.
My parents are both gone; my mother to cancer, my father to some strange life that has not included me for the last 20 years. My grandparents are all dead, cousins few and distant, and only my brother really, as predictable as the wind; comes for Thanksgiving every year. I do think it’s for my stuffing.
I don’t have the people anymore, nor their issues, or idiosyncrasies, or drama of a family holiday. I don’t have to worry about my mother driving me nuts or giving me that look. In many ways, it is very liberating to live a life like this; I feel very free, I worry about disappointing few. But, of course; sure as I mourn just the passing of my family as company, I also feel more unanchored. There is no place to go home to anymore.
So what I have is there stuff. I have their furniture and odd bits; the contents from my mothers and grandmothers pocketbooks; every mass card from every family member or neighbor that died in Massapequa Park from 1956 on; my grandparents dresser set, with all my childhood memories, is my own; the roll of pink hair tape, old dishes and pans, my mother’s hand written recipe book. I have a story attached to just about every possession that I own.
Yet, I am the keeper of their stuff and the maker of the food. Sometimes, I get it right and my meatballs taste so close to my grandmothers that I just sit in the kitchen while cooking, eating out of the pan, and am too full by time it’s ready to eat. The making of thanksgiving items is always so surreal, as I use the same book, the same pans, the same utensils and the view of the food is the same year after year.. as I chop the mushrooms for my mother’s hailed stuffing, I can squint my eyes, and can create a sensation as if I am in my mother’s house, cooking on her stove. So real can be that thread through time and space, that it feels as if I could just spin around fast enough, it will be my mother’s golden straw and rust colored 1970’s daisy wallpaper that greets my eyes.
There are other foods that so strongly bring me back home and I cherish them since my mother’s home is gone now, my grandfathers is no longer full of dusty smells and buried treasures. I have the greatest hankering for good old Italian meatball soup. I don’t know if it was a version of Italian Wedding Soup or not, but I think I have to make it from memory. Still others, are still available and just bring me back home. Stouffers French Bread Pizza just brings back high school and how we use to eat them after schools. Heat them up in the toaster oven, but could never wait for them to cool off enough; the first bite always burnt the roof of my mouth something fierce, but that too, is part of the memory now. Some foods, like the Italian ices of my childhood have to be purchased from the local Long Island stores that we got them from for .. now 5 generations! Others, like the dry cookies that I was given at Gimbals shall never return. Something, I have just incorporated into my daily life and will be part of my own children’s tastes of home. If only that was the case with Sara Lee Chocolate Swirl Poundcake.
I want Sara Lee Chocolate Swirl Poundcake so bad I can actually cry over it.
My mother use to buy it regularly and I just ate it up. I would try not to demolish the whole cake in one sitting, but it was hard, real hard! Kept directly on the kitchen counter, next to the toaster over, my favorite thing to do was to slice off a piece and warm it up. The chocolate would melt down, the cake so warm and buttery. You could pull it apart on the cocoa induced fractures; popping warm morsels of cakey goodness. I can’t tell you when the last time I bought Sara Lee Chocolate Swirl Poundcake. I know it was a constant growing up on the Island, but I don’t think I have found it up here in the Hudson Valley since I moved.. or if I did it was long ago in times of Grand Union. The fact is that there is no store that carries it close to me now. How do I know?

I called Sara Lee

I also wrote them. And emailed. And have complained loudly for YEARS every time I peer into the frozen cake area at the supermarket with hope. I was told that only Super Wal-Mart and Super Target would have it, but I know that they don’t. Nor does Hannaford, or Shoprite or Stop and Shop. And if I am to follow what the Sara Lee Rep says, there is no Sara Lee Chocolate Swirl Poundcake within a 100 mile radius of me.
There is plain Sara Lee Poundcake, but that is just not going to do it.
In fact, I am a little concerned because I can’t even find it on the website, though I found the strawberry version ( which I have never had and do not want to). Here’s what the Strawberry Swirl Poundcake looks like.
The Sara Lee Chocolate Swirl Poundcake looks exactly the same, ‘cept it’s chocolate.
And better.
And driving me crazy.
I can’t order it form Sara Lee. They tell me to talk to my local stores. I’m serious, I have not had this damn cake since my mother died..and that’s almost 15 years. I want my cake. And I want to eat it too. The whole thing! I want to taste that feeling of comfort and home again. I want Sara Lee Chocolate Swirl Poundcake.

*****
ETA: I must add, that I have an cake angel. You might know her.. she comments her.. my friend DebP.. who has volunteered to be my cake smuggler. We are now part of an interstate cake smuggling ring. She’s a cake pusher. I’m just being silly with this becasue I am so thrilled. Really, huge THANK YOUS to Deb and my cake needs. Kudos also to the other Deb who also was right on in offering to be a ckle smuggler too. Sorry Deb, but Deb asked me first, so Deb is going to do it.

And can we tie CAKE into adoption? Of course I can! See, first off we have here all triad memebers workign togetehr. See, one Deb is an adoptive mom, the other Deb is an adoptee, and I am, doh, a birthmother!

And the other thing that is just amusing..
Hey Deb.. did you ever think that when you first met me you’d be sending me CAKE??
I know the answer is noo, becasue she thought I was evil and scarey!hahahahah

and now it is the time on sprokets that we should laugh!

***

SARA LEE CAKE UPDATE

How surprised was I today when my cell phone rang and the caller identified herself as a something director at Sara Lee? Surprised enough that I walked away from my meeting and took the call! Was I in tears and so filled with immense gratitude that they were touched enough by this very blog post? Yes, because she was personally taking over my cause for cake and has promised to overnight me a CASE of my beloved Choclate Swirl PoundCake?
Shall we repeat that?

A CASE of POUND CAKE from SARA LEE!!

Yup.. a case of my chocolate swirl pound cake shall soon be mine! And yes, I will share. After I eat one whole cake by myself.

You know what? Nobody better even try to not like SaraLee; In fact, as support of Sara Lee and their most excellent customer serive and social media outreach ( did I say that they CALLED ME!!).. I suggest that you become a fan of SaraLee on Facebook because they rock.

SAD SAD NEWS:

From Sarah Lee on Facebook:
Sara Lee Desserts 

Claudia Corrigan D’Arcy: Unfortunately the Chocolate Swirl Pound Cake is no longer in distribution. For chocolate and pound cake fans, we recommend trying our new Double Chocolate Pound Cake Slices!

2010 Chocolate Swirl Poundcake Update

2012: ETA- the angels at Sara Lee have done it again. They sent me another case of chocolate swirl pound cakes and THEN, I kid you not, it started appearing in the local Kingston Hannaford Supermarket. Like the SAME DAY.
Do I think that perhaps the same truck that brought me my cakes also decided to treats the citizens of Kingston, NY while they were at it? I think so. I can’t know for sure, but I think we can enjoy our cakes for a bit. I bought more and had about 17 in my freezer. We would eat them and then, I would do a happy dance in the frozen food lane every time I shopped and BOUGHT MORE.
Alas, the last time I went shopping, there were none. I only have two in my freezer now. I am sad.

About the Author

Claudia Corrigan DArcy
Claudia Corrigan D’Arcy has been online and involved in the adoption community since early in 2001. Blogging since 2005, her website Musings of the Lame has become a much needed road map for many mothers who relinquished, adoptees who long to be heard, and adoptive parents who seek understanding. She is also an activist and avid supporter of Adoptee Rights and fights for nationwide birth certificate access for all adoptees with the Adoptee Rights Coalition. Besides here on Musings of the Lame, her writings on adoption issue have been published in The New York Times, BlogHer, Divine Caroline, Adoption Today Magazine, Adoption Constellation Magazine, Adopt-a-tude.com, Lost Mothers, Grown in my Heart, Adoption Voice Magazine, and many others. She has been interviewed by Dan Rather, Montel Williams and appeared on Huffington Post regarding adoption as well as presented at various adoption conferences, other radio and print interviews over the years. She resides in New York’s Hudson Valley with her husband, Rye, children, and various pets.

14 Comments on "Sara Lee and the Evil Poundcake"

  1. Thanks for your comment on my blog, I’ve seen yours a few times before, and I remember skulking around here back a month or so ago. Great stuff.

    As for your question, I tried to write a response as a comment left on the same post.

    I’ve never had the cake in question, but isn’t it amazing how some tastes(any sense really) are so deeply tied into memory? So ingrained in our minds?

    Are you in reunion with your son? That part I haven’t caught on to from reading.

    Ps. You live in the Hudson Valley? I grew up in Cortland Manor and Mahopac (after moving their from Brooklyn), and now live in Westchester . :). That is really too much haha :)!!

  2. I did this same hunt for 20+ years trying to find a certain type of yogurt that had bubbles in it. And then a few years ago some remarketed it anew. I was in heaven!

    I’ll check out the Canadian Sara Lee markets for you. I wonder how well it would ship?

  3. daily I am searching…I will find it and I will send it to you….you will eat it and you will stop your crying you big evil mean birthmutha…and I do love ya Claud even though your on my agency right now…

    My hunt continues…

    DebiP

  4. “Find my Pound cake?”

    Sounds like a teary reunion to me!!

  5. My daughter is in Puerto Rico today &
    SHE FOUND IT!!! She’s bringing home a
    whole lot of it.I just found in on MAXDELIVERY also – but they don’t
    deliver to my area. Why are the Puerto
    Ricans so lucky?

  6. You people and your pound cake issues..

    Rye

  7. Anonymous | May 14, 2011 at 4:24 pm |

    Im from Staten Island and looking for the same cake for years. I also remember it from the days of living in Brooklyn NY and my mother that has passed 14 years ago from cancer … it was our favorite cake. I can’t find it anywhere help i need that womans # I want a case also …

  8. Oh. My. God. I have had the same craving for the past 15 years!! I grew up on this stuff and was devastated when the only grocery store that carried it closed down. Like you, I peer into the frozen section every time I walk by — hoping and praying that some magic will bring back the chocolate swirl pound cake. No such luck 🙁

  9. Kathleen Rubenstein | March 6, 2014 at 3:38 pm |

    I WANT THE CAKE. I WANT IT, I WANT IT, I WANT IT!!!!!!

  10. Kathleen Rubenstein | March 6, 2014 at 4:11 pm |

    I just called SaraLee and told them about all the people begging for chocolate swirl pound cake, and they seemed surprised and interested. I think it will make an impression if lots of others do the same.

    • If one calls enough, they actually WILL ship out some cake. I have been blessed with two cases over the years. Kudos to the customer service at Sara Lee.
      And it’s been a while for us here; hint hint.

  11. Sara Surdyka | February 6, 2016 at 12:40 pm |

    OMG!!! You sound just like me! I have been craving this cake for 15 years!!! I get angry and disappointed every single time I walk by that aisle in the grocery store and see the regular Sarah Lee cakes but never my beloved chocolate swirl cake!! I want to cry I am craving it so bad!! Please bring back this cake! I live in CT please send to CT!!

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